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Postcards are hottest style ugg australia boots perhaps the least expensive way of reaching a
large number of people with your sales message. Although they
have their drawbacks, they are cost-effective at attracting new
customers. But only if you follow some simple rules that
professional direct mail copywriters follow.

Grab their attention on Side A

Side A is the side with the picture on it. One beauty of a
direct mail postcard is that your prospective customer does not
have to open it. There in the morning mail is your sales
message, seen by all. So make sure you put something on Side A
that arrests the attention of your prospect. Here are some ideas:

1. a wacky photograph 2. a photo of your product in an unusual
setting 3. an outrageous (but true) claim 4. your unique selling
promise stated in a clever or intriguing way 5. your prospect's
problem (the one that your product or service solves), stated or
presented in a compelling way

The only goal of Side A is to arrest attention and stimulate
interest. OK, so that's two goals. You must motivate your
prospect to turn your postcard over to read the other side. So
make sure Side A is arresting and interesting but does not tell
your whole story.

Sell them on Side B

Side B is the one with the address and postage stamp. Here you
create desire and motive your reader to take action. You do not
have much real estate upon which to give your sales pitch, so
stick to your strongest benefit. Describe in clear, compelling
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service. You don't have enough room here to say enough to make a
sale, hottest style ugg australia boots so just sell the next step.